Agent Bio Profile Guide (For Use By Real Estate Professionals)
for International Marketing on our "Specialists Only" Site:
There is nothing more important than building your personal brand to connect with potential clients. A well designed bio
profile can attract new clients and make you stand out from the other agents in your area. You are letting people know that
you are a real person and more than just another real estate agent. Don't just have a bio profile, have an outstanding one!
Step 1: Your Professional Experience
A well-rounded profile should include your bio, previous business background, real estate experience, skills, specialties,
expertise, achievements, education (certificates, degrees, diplomas, classes taken, etc.) and any awards you received.
Your credentials are important and need to be on your bio profile. Buyers and sellers, especially those relocating from
another city or country, want to know who they will be working with to find the right property. You should list all of the key
points you want to include, especially those that will set you apart from your local competition. Do not forget to include any
community achievements and enough personal background that will enable you to connect with potential buyers and sellers.
You can also list your real estate statistics, your company's industry ranking and statistics or your area's real estate statistics.
Step 2: Consider Adding a Personal Touch
This helps your potential clients to see you as a real person rather than a real estate agent. People may contact you simply
because you have something in common with them. Your bio profile is extremely important to people who have never met
you so this is one of the best ways to introduce yourself to them and build trust. We suggest adding background information
that can include your current interests, causes and personal life outside of work. Do not overlook the persuasive power of
your biography to help build on your personal band and connect with potential clients. A strong bio profile can attract new
clients and lay the groundwork to build interpersonal relationships.
Step 3: Focus on your Target Audience
This is where you expand upon your foreign investor experience and / or relocation experience. You need to stand out as a
real estate specialist in your geographical service area. Your foreign property investor experience could include mentioning
which cities or countries your buyers were from and how you helped them find their property. You could also include their
appreciation of your experience and guidance throughout the buying process and what information / documentation you are
familiar with. Your can state your areas of expertise which could include primary / 2nd homes, investment / rental properties
and / or vacation properties. You can also mention that your relocation experience includes helping buyers relocating from
another area, city or country. A specialist focused profile will differentiate you from the other real estate agents in your area!
Promark Preferred will automatically market you worldwide once your new bio profile is listed on our website. We will be
listing, profiling, marketing, and referring you as a specialist real estate agent for your geographical service area. We also
have different size geo targeted Kickstart packages that can direct website traffic from potential clients located across
Canada, the USA, the UK or Worldwide directly to your new bio profile on our site. Promark Preferred will only market
a maximum of 3 real estate agents per geographical service area / level worldwide and we include a Results Guarantee.
Step 4: Research the other Agents in your Area
Check out what other agents bio profiles in your area look like before you start writing your own. Take a good look at the bios
or About Us profiles that the other agents in your office have and then review the ones that other agents in your service area
have on their sites. Now pretend you are a potential client living in another city or country. Which real estate agent would
you choose based solely on their bio profile? This will give you an idea of what works and allow you to develop your own
technique and style. Find a bio profile that you feel is one of the best and use it to start an outline for your own bio profile,
just be sure to change it to reflect your own unique specialist branding. Take it to the next level with a top notch informative
bio profile that makes you stand out from all of your local competitors.
Step 5: Testimonials are Important to Potential Clients
When
you are doing your bio profile research of what information other agents in your
geographical service area include in
their Bio or About Us page, make a note of how many of them show testimonials on
their site. It may surprise you to know
that testimonials are regarded
as one of the most important items "left off" an agent's bio profile. These
are your personal
endorsements and they need to be shared with
potential clients. If you don't have testimonials it should be easy
to obtain
them from a variety of past clients and business associate
sources. We highly recommend including Testimonials in your
new bio profile listing on our Promark Preferred site!
What about business reviews, endorsements and press releases? We know that using any one or all of these can boost your
credibility to potential new clients. This is especially true for agents who want to attract clients from another city or country.
We suggest placing our "agent approved" image shown below on your website and linking it to: www.promarkpreferred.com.
This "agent approved" image can be resized and remain on any page of your website while your Profile Listing is on our site.
Agent Approved by Promark Preferred.
The "Specialists Only" Network.
www.promarkpreferred.com
International Real Estate.
Step 6: Describe Your Geographical Service Area
Buyers are looking for a local area specialist and want someone who knows their area better than anyone else. Be sure to
include some information about where you have lived and how long you have been an agent there. You want to demonstrate
your knowledge of the area or areas that you service! If you are new to the region you should mention why you moved there
and everything you love about it. Describe the local amenities and conveniences. This can include parks, schools, shopping,
transportation services, business and job opportunities, the local climate, things to see and do, etc. This is an excellent way
to build client trust as they will need your guidance in finding the right home.
Step 7: Your Bio Profile should not be an Advertisement
You want to project yourself as a specialist real estate agent, not come off as an advertisement that will turn potential clients
away. Whether they are relocating from another area, city or country or they are property investors seeking a knowledgeable
agent, concentrate on selling yourself and your experience. Clients need to see that you are focused on their satisfaction and
interests rather than on your own business goals. Your bio should show how qualified you are, but ultimately it should reveal
you as a hard-working person that can relate to their wants and needs. Forget hard sell advertising and be down to earth.
Step 8: Take the Time to Make it Stand Out
Writing your own bio profile isn't something you do in a few minutes. It can be intimidating to get started but the end result
will be well worth the time and commitment to make it the best. Do not get overwhelmed by trying for absolute perfection
on the first go, instead just begin writing! Start with a basic outline of what you actually want to cover in your new bio profile
and focus on getting the words down first. Try writing a list of the must have points you want included. You can revise and
rewrite it as many times as you feel it takes to make it perfect. Get it right and you will be one huge step towards more clients.
Step 9: Proofread and Review your New Bio Profile
Your bio profile is the perfect opportunity to demonstrate the type of professional you are. You should clearly define whether
you want to be everything to everyone, as most real estate agents do, or if you want to stand out as a specialist real estate
agent. Keep your wording on track and promote the traits that make you a potential client's first choice. You want to turn that
first client email enquiry or phone call into a future sale. Once you think your bio profile is perfect follow these three steps:
Take a 12 to 24 hour break so you can review it with a fresh mind, read every word out loud to yourself, and finally have a
trusted friend, family member or colleague read it and give you feedback. Different perspectives can change your approach.
Step 10: Consider Adding a Special Offer to your Bio Profile
Consider extending one or more Special Offers to potential clients that see your profile on our site.
This could be a specific
dollar amount off their moving or legal
expenses or off a home inspection. You could also offer a gift card for a
home decor
outlet or other store. Whatever you choose to do, you need
to start by selecting one of our seven Profile Listings to display
your international bio profile on our site.
Each one of our seven Profile Listings varies by size (the number of
words allowed) and by benefits, so you can order the one that works best
for you. Having a specialist focused bio profile will be a great asset
to help you acquire more potential clients, before you even meet them, placing you
another step ahead of your competitors.
Martin Desjardins, Montreal,
Quebec, Canada
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