Personalizing Emails and Phone Sales Scripts for a Higher Response Rate

 

Target your Marketing with Personalization



Personalized Emails
Personalized Subject Lines



Personalizing Emails: You can personalize the first and / or second paragraph on any of our emails which includes our
Mail Chimp Email Marketing Campaign Templates and our Mail Chimp Email Marketing Campaign Follow-up Templates
as well as our
Optional Emails. Review the suggestions shown below to improve your response rate.

Personalizing Phone Sales Scripts: You can personalize any of our US, Canada or International Phone Sales Scripts.

What to research and what to say: When you are doing an online search for an agent's experience and background
information you should be looking for "facts about the agent" that you can include in your marketing. We have provided
"ten introductions" on this page that describe what to look for when personalizing your marketing to real estate agents.


A ONE-SIZE-FITS-ALL APPROACH TO EMAIL MARKETING IS INEFFECTIVE.


Many companies have been slow to take up email personalization but the traditional batch-and-blast tactics will likely get your emails ignored or deleted. The goal of personalization is to create emails that feel as if they are being sent specifically from one individual to another. Your emails should be written and designed for an audience of one.

Email marketing personalization is about approaching the creation of an email so it does not appear to be a "bulk" mailing.
It needs to be specifically created for each person receiving it. The subject line needs to be effective and the opening email
paragraphs need to be personalized and
factual. Ask yourself if you would continue reading the email you are sending.

"In real estate it's Location, Location, Location."
"In marketing it's Personalize, Personalize, Personalize."
"There is no such thing as a bad decision, only a lack of information."

Let each email recipient know that you researched their background and experience before you sent them the email.
That's why they were chosen to receive your email or special offer. Give them the right decision-making-information.

As opposed to the blast approach, email marketing personalization is about one-to-one communication. The more
personalized and less one-size-fits-all you can make your email feel, the more engaging and effective it's going to be.


PERSONALIZING THE 1ST AND / OR 2ND PARAGRAPHS IS RECOMMENDED.
IT CAN MAKE A "HUGE" DIFFERENCE TO YOUR TRANSACTION RATES!



Personalization involves doing more individualized research and therefore takes longer to do but it will increase your overall
response rate. All of your email recipients should be chosen based on our criteria of specific professional experience.

You can check an agent's experience by going to their
"About Us" page or "Bio" page on their website or on their real estate
company's website. Check their Linkedin or Facebook page to review their experience and testimonials or Google their name
for more sources. Twitter and other social media sources may provide additional experience information you can highlight.

For more ways to find agent background information and their experience go to Getting Started and review item #38 and #39.

Here are our suggestions of "what to look for" when researching real estate agents and "how to personalize" your email
marketing. Copy any of the suggestions shown below (or combine several of them) to use on any of our email templates.


Personalized Marketing
Facts About Personalization



RESEARCH, THEN PERSONALIZE WITH THE APPLICABLE INTRODUCTION:


 
Arrow to Special Offers





1) -  We noticed your Certified International Property Specialist Designation (C.I.P.S.) and / or your Resort and Second-Home
Property Specialist Certification (R.S.P.S.) and feel this would be an asset to international buyers looking for an experienced
specialist agent on our site.
We read your testimonials and like that you have experience working with international buyers.
We would like to list, profile, market and refer you as an international specialist for your area. Read our special offer below.




2) - We noticed that you have lived in another country (or countries) and have first-hand knowledge of what is involved in
relocating and buying property as a non-resident which is highly beneficial to non-resident buyers looking to relocate to your
area. This is not a bulk mailing to all of the real estate agents in your area. We would like to place a foreign-buyer-focused
profile listing on our site which would emphasize your personal relocation experience. Read our special offer below. 





3) - We reviewed the client testimonials shown on your website and are very impressed by all of the positive comments!
Your non-resident relocation and property investment experience would appeal to international buyers and we would like to
create a new foreign-buyer-focused profile listing on our site to highlight that experience. This is an excellent opportunity for
you to stand out from your local competition and reach more potential buyers across Canada, Europe, the USA and beyond.





4) -  We visited your website and noticed that you speak French (or name any other languages). We feel speaking a different
language gives you an edge when it comes to being selected by an international buyer who is looking for the right real estate
specialist. Your experience working with international buyers also sets you apart from other agents and is exactly what we
are looking for. We would like to list, profile, market and refer you as a preferred international buyer specialist for your area.





5) -  We notice that your "homes for sale" listings include properties that would appeal to foreign buyers and investors. We are
looking to add real estate specialists who have experience working with non-resident buyers. We would like to place a new
bio / profile listing on our site that would focus on your experience selling properties to international buyers. This is not a bulk
mailing to all of the real estate agents in your area. We want to establish a long term business relationship with you by adding
you to our network of international specialists.
Read our special offer below.




6) - We visited your site and noticed you have over ten years of real estate experience. Our international "specialists only"
site is marketed to foreign property buyers who want to work with agents familiar with non-resident buyer requirements for
property investments or relocations. If this is one of your specialties you need a new foreign-buyer-focused profile listing
featured on our site. This is an excellent opportunity for you to stand out from your local competition as a specialist agent.





7) - We researched your background and noticed that you have corporate relocation experience working with international companies whose employees are relocating to your area. We would like to list a new bio / profile on our website as well as
market and refer you
as a specialist real estate agent to international companies and foreign property buyers. This is an
excellent opportunity for you to reach more potential property buyers across Canada, Europe, the USA and beyond.
We
want to establish a long term business relationship with you by adding you to our network of international specialists.




8) - We visited your website and noticed your company awards for providing outstanding customer service (or other major
industry awards). We are always looking to feature specialist agents on our site who have achieved recognition for excelling
at customer service to local and international buyers. If you are interested we would like to list, profile, market and refer you
as a preferred international specialist for your area.
Read our special offer below.




9) - We visited your website and noticed that you have experience doing relocations to your area. Promark Preferred only
lists, profiles, markets and refers specialist agents. We will focus on getting you more recognition and foreign home buyers
as an experienced international specialist agent.
We want to establish a long term business relationship with you by adding
you to our network of international specialists. Review our special offer below.




10) -  We visited your website and noticed that you that you have the experience foreign property buyers are looking for.
We are a "specialists only" site and would like to list, profile, market and refer you. This is not a bulk mailing to all of the real
estate agents in your area. All agents listed on our site must have foreign property buyer / investor experience or relocation
experience. Get more international exposure with a foreign-buyer-focused profile listing on our site. Read our special offer.





Targeted Email Statistics
Email Marketing Statistics






    Pro Marketing Systems: International Marketing Coordinator (IMC) Links







       "Promark Preferred is an overdue concept for the

                   International Real Estate Industry!"



 

 

 




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